Cryptocurrencies that don't have a clear strategy won't stand out from other projects, even if there is a solid background, there is no guarantee of success. It is an important step of any project to identify and evaluate their marketing strategy to ensure that they remain focused on delivering the project's vision.
Rebranding is a popular and effective way of giving projects a fresh new look while underpinning and affirming the longevity of the project. Many projects from the past have successfully rebranded and reaffirmed their status within the crypto industry.